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Radar Tires has announced a multi-year exclusive tire sponsorship with the Maharlika Pilipinas Basketball League, significantly expanding the brand's presence in a key Asia-Pacific market. This partnership highlights how tire manufacturers invest in community sports while building brand loyalty and market reach.
Liqui Moly has renewed its multi-year partnership with Formula 1, earning Official Supporter status and continuing an eight-year collaboration in elite motorsports. This partnership renewal demonstrates the brand's commitment to engine performance innovation and offers shoppers reassurance about product quality backed by the world's most demanding racing conditions.
Yokohama Rubber has partnered with Juventus Football Club to strengthen its presence in the European tire market through a multi-year official sponsorship agreement. This partnership positions the tire company for growth while giving shoppers access to an increasingly competitive market with more brands and options available regionally.
Harley-Davidson just released a turntable in collaboration with Pro-Ject audio that costs $3,299, making it the most affordable official Harley-Davidson product available. Understanding this launch helps shoppers see how the brand is expanding beyond motorcycles while waiting for more affordable entry-level bikes.