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The SEMA Show is launching an expanded powersports section with a high-profile Kickoff Breakfast featuring Jay Leno and Harley-Davidson's new CEO. For motorcycle shoppers, this industry shift signals growing investment in innovation and a strengthening focus on the powersports market.
The powersports industry continues to evolve, with Harley-Davidson dealer milestones and manufacturer recognition programs shaping the retail landscape. Understanding these developments helps motorcycle shoppers identify trustworthy dealers and make informed purchase decisions.
Sonic Automotive set a new sales record at the Sturgis Motorcycle Rally with 1,135 motorcycles sold, reflecting major shifts in retail strategy and inventory availability. Shoppers benefit from increased competition, more selection, and stronger dealership infrastructure at major motorcycle events.
Full Throttle Saloon is launching a major new motorcycle rally in Branson, Missouri on September 9-12, capitalizing on strong demand from the riding community. Shoppers and enthusiasts will gain access to a major gathering featuring manufacturers, dealers, and riders from across the country.
Freedom Revival, a 1970s-themed classic motorcycle show in North Carolina, celebrates Harley-Davidson Shovelhead and Ironhead models on August 29. This community event helps collectors and buyers understand the value and authenticity of vintage motorcycles while building knowledge of the classic motorcycle market.