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Honda has officially confirmed it will launch a new body-on-frame pickup truck by 2028 through a partnership with Mitsubishi, marking the automaker's return to the truck segment after more than two decades. This announcement reveals how the competitive truck market is expanding globally and what platform strategies major automakers are using to compete.
Volkswagen is exploring entry into the American body-on-frame truck market to rival Toyota and other established players in a booming segment. Learn what this strategic shift could mean for consumers seeking rugged pickups and off-road SUVs.
Ford is developing an off-road Mustang variant called the Baja, with dealers having seen lifted, V8-powered prototypes designed for loose surfaces. Understanding the Baja's potential specs and market positioning helps you anticipate Ford's next moves in the performance segment.