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powersports business

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Disney Buys Yamaha's California HQ: What Shoppers Need to Know

Disney Buys Yamaha's California HQ: What Shoppers Need to Know

Disney has purchased Yamaha Motor's longtime California headquarters in a $115.29 million deal, closing a major chapter as the Japanese manufacturer relocates operations to Georgia. Understanding this shift helps buyers recognize how Yamaha is repositioning itself for future growth and what it means for product availability and service.

Liam McCabe Oct 9, 2026
Oracle Lighting Eyes Motorcycle Market with New Leadership

Oracle Lighting Eyes Motorcycle Market with New Leadership

Oracle Lighting has appointed a new strategic account manager to expand its presence in the motorcycle and powersports market, signaling the company's commitment to reaching dealers and riders beyond its traditional automotive base. This move means better product availability and greater choice for motorcycle buyers seeking quality aftermarket lighting solutions.

Liam McCabe Oct 8, 2026