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Yokohama Rubber has secured an original equipment supply agreement with Nissan for the newly launched Elgrand minivan in Japan, with the premium Advan V61 tire being the selected fitment. This partnership reveals how tire manufacturers and automakers collaborate to support vehicle performance, and it helps shoppers understand what goes into OE tire selection decisions.
Nexen Tire has been selected to supply the N'Fera Sport as original equipment for Audi's redesigned A6 sedan in 18 and 19-inch sizes. Understanding this partnership and the tire's independent test results helps shoppers make better replacement tire choices when the time comes.
Yokohama Rubber reported record-breaking tire sales and expanded profit margins for the first half of fiscal 2026, driven by strong demand for premium and larger-sized tires. Understanding these industry shifts helps shoppers anticipate pricing trends, availability, and product development across the tire market.