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Yokohama Rubber has joined Project Tree, a sustainability initiative using blockchain to track natural rubber sourcing in tire manufacturing. Understanding this shift helps shoppers make more informed decisions about tire purchases and environmental impact.
Cardo has launched a U.S. trade-in program that lets motorcycle riders send in old communication headsets, regardless of brand or condition, and receive up to $130 in credit toward a new Packtalk. This program offers riders both financial incentive and peace of mind knowing their outdated gear will be refurbished or responsibly recycled.
Industry groups advocated on Capitol Hill for legislation that would expand retreaded tire use through tax credits and federal procurement preferences. Understanding this proposed legislation helps fleet operators and consumers anticipate changes in tire pricing and availability.
A major partnership between tire and chemical manufacturers has launched a circular economy initiative that recovers and recycles scrap tires into new tire production. This program offers shoppers the ability to purchase performance tires with verified recycled content while supporting sustainable manufacturing practices.