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tire innovation

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Bridgestone Formula E Tires: Racing Advances Your Ride

Bridgestone Formula E Tires: Racing Advances Your Ride

Bridgestone will supply tires for Formula E's next-generation GEN4 race car starting in the 2026-27 season, representing a major investment in high-performance tire innovation. The partnership shows how motorsport technology development directly improves consumer tire products available to everyday drivers.

Liam McCabe Oct 12, 2026
Bridgestone Potenza Race R Debuts on Lamborghini Revuelto SV

Bridgestone Potenza Race R Debuts on Lamborghini Revuelto SV

Bridgestone unveiled the Potenza Race R, a semi-slick track tire engineered exclusively for the 2026 Lamborghini Revuelto SV hypercar, signaling a major collaboration between the tire manufacturer and the luxury automaker. Understanding this development helps buyers recognize how cutting-edge tire technology at the highest performance levels eventually influences products available for everyday vehicles.

Liam McCabe Aug 21, 2026