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Nexen Tire will supply its Roadian GTX as factory equipment on the 2027 Kia Sorento Hybrid, with both 17 inch and new 20 inch sizes available depending on market. This move shows what specific tire technologies major automakers choose when engineering hybrid SUVs for performance and durability.
Yokohama Rubber has partnered with Juventus Football Club to strengthen its presence in the European tire market through a multi-year official sponsorship agreement. This partnership positions the tire company for growth while giving shoppers access to an increasingly competitive market with more brands and options available regionally.