Harley-Davidson has partnered with 10-time American Flat Track Grand National Champion Jared Mees to deliver an exclusive race-day experience at one of the most storied events in flat-track motorcycle racing. On September 5, motorcycle enthusiasts will have the opportunity to participate in a special guided ride leading to the Springfield Mile, one of the most historic racing venues in American Flat Track history.

Free Ride Experience for AFT Fans

The centerpiece of this partnership is a complimentary one-day motorcycle ride that departs from Conrad’s Harley-Davidson in Shorewood, Illinois. Participants will travel along the famous Route 66 corridor to reach the Illinois State Fairgrounds, where the Springfield Mile race event takes place. The route itself carries special significance, as this ride is an officially certified Route 66 Centennial event, celebrating 100 years of America’s most iconic highway.

To join the ride, participants must purchase an admission ticket to the Springfield Mile event itself. However, the ride portion carries no separate fee. The first 75 riders to register will receive an exclusive commemorative event t-shirt, adding another incentive for early sign-ups. This approach allows Harley-Davidson to bring together the motorcycle community while honoring both the brand’s heritage and the legendary racing tradition that the Springfield Mile represents.

What This Means for Harley Owners and Enthusiasts

flat track motorcycle racing
Photo by Patrick Konior

For Harley-Davidson owners, this event creates a rare opportunity to combine group riding with attendance at a world-class racing competition. The Springfield Mile draws serious flat-track fans from across the country, and having an organized ride from a local Harley dealership adds a social dimension that appeals to riders seeking camaraderie and shared experiences.

The partnership with Jared Mees amplifies the event’s appeal. Mees is not simply a celebrity endorser; he is a proven champion with a track record of excellence in American Flat Track racing. His involvement signals that this is a legitimate racing experience, not merely a marketing gimmick. For consumers considering a Harley-Davidson purchase or already part of the brand community, seeing the manufacturer actively engage with grassroots racing culture reinforces the connection between the motorcycles themselves and authentic American riding heritage.

Like the growing momentum around motorcycle culture gatherings, such as the new fall motorcycle rally launching in Branson, this Harley-Davidson event reflects how manufacturers are investing in experiential marketing that goes beyond showroom sales.

Route 66 Centennial Significance

The decision to make this a certified Route 66 Centennial event is particularly meaningful. Route 66 holds deep symbolic value in American motorcycle culture. The highway represents freedom, adventure, and open-road riding. By officially recognizing the September 5 ride as part of the Route 66 Centennial celebration, Harley-Davidson positions the experience within a broader cultural moment. Riders will be contributing to a documented journey along one of the world’s most famous roads while simultaneously attending a premier racing event.

Premium Options for Enhanced Experiences

Route 66 highway riding
Photo by yousef samuil

While the ride itself is free for those holding Springfield Mile tickets, Harley-Davidson is also offering a VIP Experience package for fans who want to elevate their race-day involvement. These premium packages provide enhanced access and amenities beyond standard event admission. For serious enthusiasts willing to invest more in their race-day experience, this tiered approach offers flexibility.

Registration and Logistics

Interested riders can register for the ride through the event’s official channels. Tickets for the Caterpillar Springfield Mile can be purchased separately. Given that the first 75 registrants receive exclusive merchandise, early registration is advisable for those committed to attending. The ride departs from Conrad’s Harley-Davidson in Shorewood, Illinois, making it accessible to riders throughout the Illinois region and beyond.

This collaboration demonstrates how heritage motorcycle brands are leveraging partnerships with celebrated athletes to create memorable experiences that extend beyond traditional dealership interactions. By combining group riding, racing, and cultural celebration around Route 66, Harley-Davidson is giving consumers a compelling reason to engage with the brand community while participating in authentic American motorcycling traditions.