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A Ford Bronco-based pickup truck could arrive toward the end of the decade, expanding the mid-size truck market and challenging the Jeep Gladiator's current dominance. Understanding this development helps shoppers plan their next vehicle purchase wisely.
Lincoln is developing a luxury SUV based on the Ford Bronco platform, targeting a 2029 launch with an estimated starting price near $70,000. Shoppers interested in premium off-road vehicles should understand how this new entrant could reshape the luxury SUV market and what the timeline means for those planning a purchase.