PRT, a brand under the ADD Group umbrella, has announced a significant expansion of its aftermarket parts lineup, introducing 17 new applications designed to serve owners of popular North American vehicles. This expansion marks a major development for consumers shopping for replacement suspension components, including shock absorbers and related parts for newer model years.

What’s New in PRT’s Latest Release

The new product applications cover a broad range of vehicles that many drivers rely on daily. Among the newly supported models are the Dodge Challenger, Buick Encore, Nissan Juke, Kia Optima, and Lexus CT200H. Additionally, PRT has extended coverage to include newer platforms such as the 2024 Hyundai Palisade, 2024 Hyundai Elantra N Line, and the 2024 Infiniti Q50, along with several other applications.

This expansion demonstrates how the aftermarket parts industry continues to evolve to keep pace with vehicle production. As more vehicles age and require replacement components, manufacturers like PRT develop solutions that give consumers more choices when shopping for shock absorbers and suspension parts. New shock absorber coverage expands for popular vehicles every year, reflecting the changing composition of cars on American roads.

Quality Standards Meet Market Demand

vehicle suspension components undercar
Photo by coltsfan

According to Bruno Bello of PRT, the company’s approach to product development centers on identifying real market opportunities. The statement emphasizes that all new products undergo manufacturing processes that meet the strictest original equipment standards required by major automakers. This commitment to OE quality standards gives consumers confidence that replacement shock absorbers and other suspension components will perform reliably.

The announcement reflects a larger trend in the automotive aftermarket: as the vehicle parc ages, demand for replacement parts grows more complex. Older vehicles drive demand for complex aftermarket parts that must meet precise engineering specifications. PRT’s development process combines OE engineering expertise with global manufacturing capabilities, ensuring that shoppers can find high-quality replacements for their specific models.

What This Means for Shoppers

For vehicle owners facing suspension wear, this expansion translates to more availability and potentially better pricing through increased competition. When manufacturers introduce products for vehicles that previously had limited aftermarket coverage, shoppers benefit from having multiple sources and options.

Shock absorbers are among the most frequently replaced suspension components on vehicles. Signs of wear include excessive bouncing after bumps, a loss of vehicle control during turns, or visible leaking from the shock absorber itself. When these symptoms appear, having access to quality replacement options becomes important for both safety and ride quality.

The timing of this product release is significant for owners of the newer models now included in PRT’s lineup. As these vehicles approach their third and fourth year of ownership, suspension components begin to show wear from normal driving conditions. Consumers shopping for shock absorber replacements will now find more readily available options for these popular models.

shock absorber replacement work
Photo by Joshua Vialdores

This release is part of a broader expansion cycle in the aftermarket suspension category. Manufacturers across the industry recognize that comprehensive coverage of the vehicle population requires continuous development of new part numbers. The best shock absorbers of 2026 come from various manufacturers competing to serve this growing need.

The commitment to OE quality standards represents an important shift in consumer expectations. Vehicle owners today expect aftermarket parts to perform with the same reliability as factory components, and manufacturers like PRT are responding by implementing manufacturing processes that match original equipment specifications.

How to Find the Right Parts for Your Vehicle

Vehicle owners interested in exploring these new applications should verify that their specific year and model are now available through PRT’s expanded catalog. The company maintains both a website and social media presence where current product availability can be confirmed. For specific applications, contacting PRT directly ensures that shoppers receive accurate information about fitment and compatibility.

When replacing shock absorbers, it is important to address both sides of the vehicle simultaneously, as wearing out components on one side while leaving others in place can compromise handling and safety. Professional installation is recommended to ensure proper fitting and optimal performance.

This expansion of product availability reinforces the importance of checking with manufacturers directly when shopping for suspension parts, as coverage continues to grow across an increasingly diverse range of vehicles and model years.