Ford Cuts Prices on Bronco Sport and Maverick for 2027, But There’s a Trade-Off

compact truck interior dashboard
Photo by Isaac Martin

Ford is making a bold move heading into the 2027 model year by lowering the starting prices on both the Bronco Sport and Maverick. While cheaper entry prices sound like a win for shoppers, the fine print reveals that not all the news is equally positive. Some trims lose standard features in exchange for lower cost, and the availability of certain powertrain options is being restricted.

Bronco Sport Gets a Modest Price Reduction

The Bronco Sport lineup sees price cuts across most trims, with the largest reduction hitting the Badlands model at around $505 off the previous year’s starting price. While that savings might seem minimal, it does bring the popular off-road trim closer to more buyers’ budgets. However, Ford is offsetting the lower price by downgrading some standard equipment.

On the Badlands specifically, power-adjustable front seats have been replaced with manual adjustment, and the auto-dimming rearview mirror is no longer included as standard. Additionally, all Bronco Sport trim levels are losing the Auto Start-Stop technology, which some buyers will view as a net positive since the feature can feel intrusive during normal driving, even if it slightly improves fuel economy ratings.

The Bronco Sport continues to appeal to drivers seeking a compact off-road SUV with genuine capability. Competing models like the Jeep Wrangler Smoky Mountain Blackout are targeting the same audience, so Ford’s pricing adjustments make sense in a competitive segment.

Maverick Price Cuts Are Stronger but With Availability Limits

The 2027 Ford Maverick delivers more aggressive price reductions compared to its Bronco Sport sibling, which is welcome news for budget-conscious truck buyers. The EcoBoost engine options see the sharpest discounts, making the popular compact truck even more accessible. However, Ford is restricting which trims can be equipped with the EcoBoost powertrain going forward.

Starting in 2027, the Maverick XL model will be hybrid-only with no gasoline option available. The Lariat trim will also drop EcoBoost availability entirely. Instead, shoppers wanting the turbocharged engine will need to step up to the XLT with all-wheel drive, the Lobo, or the Tremor. The positive angle here is that Ford’s feature reduction is less severe on the Maverick than the Bronco Sport, so buyers are getting better value overall.

Unlike the Bronco Sport, the Maverick’s price reductions are not accompanied by significant cuts to standard equipment, making these new pricing tiers genuinely attractive for shoppers. The Maverick has become a favorite for buyers seeking affordable truck utility without breaking the bank, and these lower starting prices should drive further interest in the segment.

What This Means for Your Shopping Decision

Ford’s 2027 pricing strategy reveals the company’s commitment to moving more units during a competitive period. The Bronco Sport remains an excellent choice for those prioritizing off-road capability and compact size, though you should carefully review which standard features matter most to you before committing. Upcoming news about a potential Bronco pickup truck could reshape the off-road market, so timing your purchase involves considering what Ford has in the pipeline.

The Maverick’s deeper discounts and retained features make it an increasingly smart buy for truck shoppers who want value without sacrificing too much. Keep in mind that neither model starts above $40,000 for most configurations, which is genuinely competitive in today’s market. No pricing has yet been announced for the Maverick Lariat, so waiters might see additional options emerge as specifications get finalized.

If you’re in the market for a capable compact truck or off-road SUV, now is a solid time to engage with dealers before inventory shifts to fully reflect these new pricing structures. Ford also has luxury variants in development, so consider whether your timeline allows flexibility if you want to explore the broader lineup. Either way, the lower starting prices mean that both vehicles are now more accessible to more American shoppers than ever before.