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CFMOTO's 675SR-R sportbike has been named the official motorcycle for the FIM Women's Circuit Racing World Championship beginning in 2027, marking the first time a Chinese manufacturer has secured this role in an FIM world championship one-make series. This partnership highlights the brand's engineering quality and offers consumers and dealers a confidence signal about the production bike's performance and reliability.
The Porsche 911 Challenge is a new entry-level track car designed for novice racers and track day enthusiasts, based on the proven GT3 platform with racing upgrades. This guide explains what makes it special and whether it makes financial sense for buyers considering competitive driving.
Jack Shanahan finished third at the Formula Drift Pro Championship in Las Vegas driving on Kumho Ecsta V730 tires, marking his third podium of the season. This real-world racing success shows shoppers what high-performance tires can deliver under extreme competitive conditions.
Hankook Tire has extended its exclusive racing tire partnership with Racing America through 2031, backing four major racing series with technical support and engineering expertise. This partnership demonstrates how racing programs drive innovation in consumer tire technology that shoppers benefit from when buying replacement tires.
Ford is returning to the World Rally Championship in 2028 as a factory team for the first time in 16 years, building on a legendary rally heritage spanning nearly six decades. Learn what this racing commitment means for the vehicles Ford develops and the technology that reaches consumers.
Harley-Davidson has ended its factory-backed King of the Baggers racing team after six years, shifting its motorsports investment toward the FIM Bagger World Cup and global MotoGP platforms. For consumers, this means exposure to Harley-Davidson technology on larger international stages and potential expansion of grassroots racing opportunities for everyday riders.
Bridgestone has become the official tire supplier for the Sports Car Club of America in a three-year partnership covering grassroots racing programs. This move signals strong performance innovation and offers shoppers insight into which high-performance tires deliver results in competitive environments.
Cadillac's F1 effort at the Azerbaijan Grand Prix showed both promise and honest acknowledgment of performance gaps. Learn what the team's realistic approach to development means for the brand's competitive future.
The 2027 Formula One schedule includes a controversial new sprint race format for Monaco, and Ford F1 driver Max Verstappen has shared his concerns about the change. Understanding how racing formats evolve helps enthusiasts appreciate the technical innovations that eventually influence consumer vehicles.
Liqui Moly has renewed its multi-year partnership with Formula 1, earning Official Supporter status and continuing an eight-year collaboration in elite motorsports. This partnership renewal demonstrates the brand's commitment to engine performance innovation and offers shoppers reassurance about product quality backed by the world's most demanding racing conditions.
NASCAR leadership is exploring international expansion, with CEO Steve O'Donnell suggesting that Ford, Chevy, and Toyota teams could soon race overseas. This shift represents a significant growth strategy for the sport and offers consumers a glimpse into the future of American motorsports on the global stage.
Ford Racing is bringing four Mustang GT3 teams to Indianapolis Motor Speedway in September 2026 for the Battle on the Bricks IMSA WeatherTech championship round. Learn how Ford's racing program reflects the engineering quality and performance capabilities that matter to everyday car shoppers.
Marc Marquez has used psychological pressure to climb from a 100-point deficit and take the MotoGP championship lead despite recovering from injury, while Aprilia's riders struggle under the weight of constant competition. Learn how Ducati's rider has transformed the championship landscape and what it means for the final races of the season.
Josh Berry, a NASCAR driver who spent recent seasons piloting Ford Mustang stock cars, is switching to Toyota and Legacy Motor Club for the 2027 racing season. Learn what this driver transition means for Ford Racing's NASCAR presence and how manufacturer changes affect brand perception among buyers.
Ford Racing has partnered with Alpha Prime Racing to expand its NASCAR presence beginning in 2027, reversing years of declining participation in the series. This development underscores Ford's commitment to competitive motorsports and signals potential performance improvements filtering into production vehicles.
A custom Sonic-themed motorcycle built by Sega is heading to auction, with all proceeds supporting the Luca Guintoli Foundation for children facing serious health challenges. Learn about this unique collectible, its impressive specs, and what makes it significant for motorcycle enthusiasts and charity supporters.